Richard Woodford

Global Procurement Category Director - Marketing, Pearson


I have worked in Marketing Procurement for over 15 years and has been responsible for all the categories from Printing to ATL Creative and Digital to Global Media across multiple geographies. I am a keen supporter and follower of 'Magic and Logic'and also 'The Good Pitch' project.
Having worked in several different sectors I have been lucky to operate in broad number of styles and structures. The value of the output is of paramount importance whilst at the same time achieving the right price and quality. Teamwork is critical to success - so partnering with marketing and the advertising community always achieves the best results.
We all need to strive to improve transparency, but realise that paying partners fairly will ensure quality and drive innovation. At the heart of marketing is fun and creativity therefore, Procurement should mirror those traits if we want to be successful.

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