Henrik Smedberg

Head of Enterprise Sales & Professional Services, Amazon Business UK


Henrik Smedberg is Head of Enterprise Sales & Professional Services for Amazon Business UK.
Prior to joining Amazon Henrik ran the Northern Europe and Africa operations for Lithium, a company that specialises in software used in social media.
Prior to this he worked at procurement solution providers including Procuri, Ariba and SAP where he was responsible for taking new, innovative procurement solutions to market.
At Amazon, Henrik was part of the team that launched Amazon Business in the UK in April 2017 and him and his team lead the large account business for Amazon Business in the UK.

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